Before he became a cheap Reagan knock-off, Trump was known for his hotel and casino businesses. He was never very good with real estate — as his bankruptcies testify to — but before his bid, Trump’s properties saw a relatively stable level of foot traffic. That’s not the case anymore, though and it’s all because of his presidential bid. Maybe, instead of making America “great again,” he’ll want to focus on his business.
See, here’s the problem: many of Trump’s casinos, golf courses, and hotels are in reliably “blue” states, and they’re regional, which mean that prior to his bid, Trump was dependent on liberals or folks from largely Democratic states to support his businesses.
This is probably just one of the reasons why, in July, Trump’s properties saw a decline of 14% in visitors from the year before.
It’s part of a larger arc over the last year. Before Trump announced his presidential bid, his properties had seen largely steady traffic, sometimes with small upticks. It wasn’t anything to write home about, but then, if it weren’t for his overt racism and abandonment of Nixonian dog-whistle politics in favor of a more direct approach reminiscent of Southerners like George Wallace, you could say the same thing about his campaign.
And then Trump dove into the race. He announced his bid by declaring that Mexico was importing rapists, and has appealed to the sort of know-nothing nativism that cannibalized the Whig Party. The only difference between the Know-Nothing Whigs in the 1850s and the Know-Nothing Republicans in the 2010s is that the Know-Nothing Whigs were so honest about the scope and depth of their political acumen they included it in the name of their party.
I’ve yet to meet a Republican that honest.
Anyway, Trump enters the race as a Republican who instantly wins the hearts and minds of white nationalists the country over. Liberals are not white nationalists — in fact, everything about liberalism and modern social progressivism is antithetical to white nationalism, as this election cycle has deftly demonstrated. And, again, Trump’s properties were all in blue states.
If you’re getting the impression Trump is a tremendous self-defeating moronic egoist, well, you’re right. In August 2015, the share of people visiting all Trump-branded properties was down 17%. The losses stabilized to single digits for several months, but then the primary season hit full stride.
In Marth of 2016, Trump’s properties didn’t get their usual springtime bounce of travelers and locals, and the percentage plummeted again — back to 17% once more.
The decrease in visits from women has been double-digit this year, a gap that started in March 2016. In July, the number of women visiting blue state properties was down almost 30%. Trump can delusionally claim he doesn’t have a problem with women voters, but you know what? I think this statistic right here should at least be taken as a red flag indicating he does.
In purple and swing-states, the story rhymes. Visitors from these states have fluctuated greatly over the campaign — as you might expect from the mostly poor people who live in those states, some of whom have to rely on the very federal government they claim to hate for support — but there’s been a loss there, as well.
All told, it’s tempting to look at Trump’s properties and the decrease in people visiting as a weather vane for his campaign, but it’s not. At least, not directly. The bulk of Trump’s supporters are poor, uneducated white people who could never afford to visit his properties even if they wanted to, and who will never be rich no matter how hard they delude themselves into thinking working hard will make them. However, the statistic concerning women visitors, I think, is more damning.
If nothing else, this just goes to show that Trump isn’t the business man people make him out to be. Surely, if he were a decent business man, he would’ve jumped in with the Democrats. At least, that way, he would’ve maintained or even boosted traffic to his properties. But what can you expect from a man who turned down $13.2 billion because of his own incompetence?
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