With all the lights, the balloons and the “USA” chants, the TV ratings for the final night of the Republican National Convention and Donald Trump’s acceptance of the party’s nomination for president show viewers just weren’t turning on their televisions in comparison with past conventions.
Donald Trump did indeed lose out to John McCain in the battle for biggest RNC audience. Coverage of the last night of the 2016 RNC drew 32.2 million total viewers across ABC, CBS, NBC, UNI, CNN, Fox Business Network, Fox News Channel, MSNBC, CNBC and NBC Universo. While technically these are “Big T.V. ratings!” as Trump promised in a tweet, it’s worth bearing in mind that was the collective audience of 10 networks….
That’s slightly less than the 30.25 million that tuned in to Mitt Romney’s acceptance speech in 2012; however, that figure includes viewership across ABC, CBS, NBC, CNN, CNBC, MSNBC, Fox News, Current, Mun2, PBS and Univision. The extra networks provided a lift of almost 2 million viewers when all was said and done, so it’s likely Trump will see some sort of lift when the final tally comes down.
Less than Mitt Romney. Sorry but that needs to be repeated. Most of us remember Karl Rove’s epic meltdown after President Obama handily defeated Romney in 2012. And to win, Donald would need even more support from minorities and women than Romney received. Do the math.
Sarah Jones at PoliticusUSA writes:
The Republican convention failed to win over Latino voters. The convention started with Clinton at +55 lead with Latino voters and ended with her at +63 lead.
US News reports:
For comparison’s sake, about 30.3 million viewers across 11 networks tuned in to watch the final night of the 2012 Republican National Convention in Tampa, Florida, when former GOP nominee Mitt Romney delivered his acceptance speech, according to Nielsen. Trump called that event “the single most boring convention I’ve ever seen” in an April interview with The Washington Post.
Looking back over the last two presidential election cycles, Trump’s fourth-day numbers also fall short of those garnered by the 2012 and 2008 Democratic National Conventions, which by Nielsen’s estimates drew 35.7 million viewers across 13 networks and 38.4 million viewers across 10 networks, respectively. And his performance is well shy of the final night of the 2008 Republican National Convention, which attracted around 39 million viewers across eight networks and was headlined by Arizona Sen. John McCain.
Donald didn’t even do as well as McCain. Lest we forget, McCain stood beside Sarah Palin and still did far better than Donald. Sarah Fucking Palin. Let that sink in.
And it’s quite possible that many of the viewers, like myself, were liberals watching the GOP’s nominee make a hot mess of himself live on television. With his manic personality on display, he ostracized chunks of our population, while white people in the audience cheered him on. Where was Donald’s “African American” last night? The whiteness of the audience could hurt a person’s eyesight. But the screeching was even worse. Donald’s face turned from orange to red in seconds. The anger and the hostility were unbearable. Is this what conservatives want to be now?
Featured image via screen capture